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Campaign Execution
Account & Tracking Setup
Correct setup of your Ad Account from the outset will produce better results and will save you a lot of time and frustration later.
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We will set your Ad Account up with the right structure and make sure your precious data is tracked, labelled, sorted and captured correctly.
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We can also assist with integration into your CRM.
Optimising
As soon as your Ads start running, valuable data is returned to your Ad Account. We call this "Educating the Engine". The machines run tens of thousands of tests to learn about your Audience and to optimise who sees your Ads, and when and where they see them. This is the power of machine learning, put to work on delivering your Ads.
But it doesn't stop there. Rather than leave it totally up to the machine, we also use this data to optimise the delivery and effectiveness of your Ads. We don't try to beat the machine - because we simply can't - we help the machine do its job.
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Once we've designed a robust marketing strategy, first-class execution is critical. We can do it all for you or we can assist your team to do it themselves.
Monitoring & Maintenance
Sooner or later, the machines start delivering good results. At this point, all we need do is keep a watchful eye on things to make sure the system keeps performing optimally. We look out for anomalies, deviations from expectations as well as opportunities to improve. ​
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We make sure you're up to date with all the latest changes, updates and developments and always have the best and latest intel on this fast-moving world.
Reporting & Results
Stradigi reports results in a proprietary reporting system that is customised for you. Using your own terminology and incorporating your own KPIs, these reports become your window into how your marketing is performing and your ROI. Your marketing team will use these reports to learn more, gain insights into your Audiences and to discover what opportunities may exist.
Stradigi offers a free Orientation Webinar for you to assess whether an Audit is right for you. Please feel free to book yours now.