Our Insights

The value in your business is in the market and the market is in the minds of your customers.

Good marketing appears to us like an iceberg. We only see what's above the waterline.

PSYCHOGRAPHICS is the use of multiple data points about a person to profile and match that person with others based on commonalities of...

The right message to the right person at the right time While you weren't looking, marketing has changed fundamentally. The Holy Grail —...

Machine learning does its work with data. The more data we feed the machine, the better it does its job. We start by uploading existing...

“We are entering a new world. The technologies of machine learning, speech recognition, and natural language understanding are reaching a...

Psychographic Marketing is about Audience development. Brands need to own their Audiences and that means controlling them in-house....

Most businesses have far more marketing assets than they realise. They are hidden in their own data. Psychographic marketing identifies,...