LEARNING IS THE KEY

“We are entering a new world. The technologies of machine learning, speech recognition, and natural language understanding are reaching a nexus of capability. The end result is that we’ll soon have artificially intelligent assistants to help us in every aspect of our lives.” ~Amy Stapleton.

Never before have marketers been able to target our messages so accurately. The machines can already go beyond Psychographic profiling to include factors such as time of day, stage of life, significant events, etc. to make our targeting even more accurate. And, of course, at the individual level, machines can target with pinpoint accuracy.

But Machine Learning delivers much more than that. As the label says, the machines can learn.

The learning is the exciting part. The machines make predictions based on what we tell them and test those predictions in the real world. The machines then optimise their patterns based on that learning. This means they're constantly making our targeting more accurate.

The best Machine Learning on the planet is working on your marketing, 24/7. Think about that.